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Why switch to a sulfate, paraben and gluten free hair care products?

What are Sulfates? When you wash your hair with most shampoos, you will most likely work up a thick lather. This thick lather that many of us love to see, is actually produced by the sodium lauryl sulfate placed in the shampoo. Sodium lauryl is a detergent and crystalline salt of sulfated lauryl alcohol. Sodium lauryl sulfate is a surfactant; a surfactant is a product that reduces surface tension between a liquid and a solid. This reduction in surface tension is what produces the rich lather. Once surface tension is removed, the barrier between your hair and the shampoo is eliminated, enabling the sodium lauryl sulfate to rid the hair of oil and dirt. What are Parabens? In order to preserve the...

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